Trends in Taiwan\u27s Tourism Market

In 1979, Taiwan\u27s government relaxed the outbound travel market. The situations of inbound and outbound travel market are gradually changing. The number of outbound travelers exceeded inbound travelers for the first time in 1989. With one of Asia\u27s highest economic growth rates, a huge accumulation of foreign exchange and appreciation on outbound travel, Taiwan has become a source of outbound tourists second in Asia only to Japan. From 1981 to 1995, the average growth rate of outbound travelers was 18% per year. This study examines the recent trends in Taiwan\u27s inbound and outbound travel markets, analyses the structure of the travel market and offers a perspective for the future

A Convention Knowledge Based System: An Expert System Approach

Expert systems are being used in a variety way. Convention management professionals have yet to embrace this computing trend. In order to gain access to this set of problem solving tools, a review of expert system fundamentals is in order. There are a range of methods for building expert system on micro- computers. Development tools such as expert system shells provide a knowledge engineering environment that facilitates system building by non-specialists. Shells offer a variety of knowledge representations and control strategies that suit various classes of problem solving tasks. System building fundamentals and knowledge representations are reviewed as a precursor to system development. Systems under development illustrate the use of the expert system approach for problem solving tasks that involve both shallow and deep reasoning

The Effectiveness of Corporate Advertising in a Collegiate Fitness Center

The purpose of this research is to examine the effectiveness of the corporate advertisements in a collegiate fitness center in Hong Kong. In this study, a survey questionnaire was utilized to examine whether participants’ demographic information influenced the consumers’ attitude and purchase intention toward the product. A total of 112 valid samples were collected. The result showed there was a significant difference between genders in product purchase intention. And the research also found that participants’ exercise time can make a significant difference on the attitude and purchase intention toward the products. Compared with non-sport product, the sport related products received higher scores of attitude and purchase intention from participants in the collegiate sport center. There existed some limitations (sample size, time, gender ratio) during the research process. The result indicated there is potential commercial value hidden in the Hong Kong collegiate fitness clubs

Evaluation Techniques For Cooperative Learning

Cooperative learning is an instructional model in which students work together toward a common goal. Research has clearly shown that cooperation results in higher levels of achievement. Although students may be a part of a cooperative learning environment, they are also responsible for their own individual achievement. This makes student evaluations a challenge because you are evaluating individual as well as team effort. This paper will review the alternatives for assessing the participation of individual student on a team as well as discuss the cases in which each approach was used. It identifies the positives and negatives of each approach

A Study of Hamilton-Jacobi-Bellman Equation Systems Arising in Differential Game Models of Changing Society

This paper is concerned with a system of Hamilton-Jacobi-Bellman equations coupled with an autonomous dynamical system. The mathematical system arises in the differential game formulation of political economy models as an infinite-horizon continuous-time differential game with discounted instantaneous payoff rates and continuously and discretely varying state variables. The existence of a weak solution of the PDE system is proven and a computational scheme of approximate solution is developed for a class of such systems. A model of democratization is mathematically analyzed as an illustration of application

Examining Antecedents of Brand Loyalty on Sportswear: An Empirical Investigation of University Students in Hong Kong

To extend the current understanding of brand loyalty in the sportswear industry, this article discusses six factors that influence brand loyalty of university students towards the Hong Kong sportswear market. Conclusions were drawn based on responses collected through online questionnaires. A total of 205 college students participated in the study. The final results showed that only product quality and brand name affect Hong Kong university students’ brand loyalty towards sportswear. However, based on the whole study, other factors (i.e., service quality, store environment, style and promotions) also play a vital role in sportswear marketing. This research provided insight for sportswear marketers in creating proper marketing strategies for the sportswear industry